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February 11, 2010 


Preparing Employees for Critical Illness Remains a Priority

With recent advancements in medical technology, the probability of surviving the diagnosis of a critical illness (like cancer, heart attack or stroke) is relatively high compared to what it was two decades ago – but the cost of that survival can be devastating to families who are ill-prepared to handle the financial impact.  If a family’s key income provider suddenly suffers a catastrophic set-back, even the best health insurance won’t cover the resulting financial strain of extensive deductibles and co-insurance payments, lost income, rehabilitation or other hidden costs.  A recent study by MetLife reveals that 45% of full-time workers already live paycheck-to-paycheck, and without adequate savings or coverage in place, a critical illness could force them into joining the 1.5 million Americans who declared bankruptcy last year – 60% of whom did so because of unpaid medical bills.  Because of the impact such an event can have on an affected employee’s life at home and at work, many employers are recognizing their role in preparing their workers for these situations.

Making Use of Disability Insurance
Typically the broadest in terms of employer-provided ancillary coverage, disability insurance benefits can help prepare the employee for a loss of income during the length of a devastating illness.  Between voluntary short-term (STD) and long-term (LTD) policies, employees often have several options for income protection in the event of a disabling injury or illness.  With over half of employees already purchasing financial protection products through the workplace, disability coverage traditionally has been a staple among employer-sponsored benefits.

However, fewer employers are offering disability insurance every year.  According to LIMRA financial and insurance consultants, businesses that offered disability coverage decreased from 59% in 2002 to 48% last year.  In any case, it is important to educate the employee about what disability insurance is and how it can help.  It is also imperative that workers understand what disability resources are available, whether through the government (Social Security) or individual policies.

Offering Supplemental Coverage
To supplement STD and LTD policies and bridge the gap between disability coverage and major medical insurance, many employers are supplementing their traditional benefits with individual disability policies and, in some cases, an increasingly-popular option in critical illness (CI) coverage.  Most employer-sponsored CI policies are used as a supporting component of their health and welfare benefit plans, with some applying only to cancer-related issues and others covering up to 12 different conditions including permanent paralysis and occupational HIV.  Some products even cover childhood conditions such as Down syndrome or cystic fibrosis.

When CI policies were first offered in the workplace in the late 80s-early 90s, adoption was encumbered by a lack of understanding.  Today, however, employers are taking a more proactive approach to communicating the benefits of these policies and educating employees on how to use them effectively.  Other businesses are taking advantage of the latest generation of carrier products, with some plans offering protection for recurring illnesses or incentives for wellness and preventative treatments.

Looking to the Future
Regardless of the prospects for healthcare reform, employers continue to focus on preparing their employees for catastrophic situations either as an educational initiative or as a clear part of their benefit strategy.  As difficult financial circumstances continue to put working families in a bind, businesses are taking it upon themselves to ensure their employees are protected and nurtured as their most valuable assets – and doing so through proactive insurance policies can help employers navigate the challenges of surviving these current economic circumstances.

For more information, please click on the following links:


hcw_eyes_graphic-edited for eloqua 11-09


EYES ON BENEFITS
Hill, Chesson & Woody strives to keep our clients' group decision makers abreast of trends influencing the employee benefits market. Look for Eyes on Benefits to bring you news and information affecting you and your employees.












































 

 

 

 

 

 

 

 

 

 

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Important Notice: Hill, Chesson & Woody does not engage in the practice of law, accounting, or medicine. Therefore, the contents of this communication should not be regarded as a substitute for legal, tax, or medical advice.

194 Finley Golf Course Road, Suite 200
Chapel Hill, NC 27517
Phone: 919.403.1986
Fax: 919.869.2063
www.hcwbenefits.com

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