Contributor:
Chris Tutino, Communications Specialist
Hill, Chesson & Woody
If you made any resolutions for 2012, they were probably of a personal nature rather than business related. However, as 2012 is already off and running, there are five ways you can communicate with your employees in the New Year that can help to keep morale high, even when the news you have to deliver may be less than desirable. After all, the research shows that a lean employee benefit plan that is communicated well is perceived more favorably than a rich plan that is communicated poorly.
1. Employees want to be treated like adults. Give employees all the information you can regarding why premium increases took place, why their copays are higher or why it costs more for their family members to have coverage on your group plan this year as opposed to 2011. The final price of your medical, dental, vision and other benefits offered may be confusing to understand, but it’s important to explain the reasons behind cost increases.
Ultimately, your group’s prior-year claims experience drives higher costs the following year. Take the time to show employees any utilization data that will justify the increases. They’ll better appreciate the sacrifices that had to be made to offer the benefit, and you may even be able to communicate the importance of a wellness plan to keep costs down next year.