You must ask yourself, though: are you getting a clear message out to your employees?
Whether you’re just wanting to get a message across to all employees or you are communicating a major change when it comes to insurance, it's important to pause to make sure you are effectively communicating. Per Towers Watson’s 2013-2014 Change and Communication ROI Study, companies effective in change management and communication are three and half times more likely to significantly outperform their industry peers that are not effective in these areas. When communicating with employees, it’s vital to remember the following best practices:
- Be clear and honest about what’s changing and why.
- Consider the emotional impact of the change.
- Tell employees what’s in it for them.
- Explain how the change will happen.
- Tell employees what they need to do.
- Consider the source – and the channels.
- Target whenever you can.
- Open two-way communication channels.
Just remember that employees appreciate open and honest communication above all else, especially when it comes to change within your organization.